Michel Gondry:
• Shows emotion in his videos
• Plans to make shapes with the human body
• Cencept based producer
• Ideas came from thoughts and dreams
• Perfectionist
• Emotional
• Life experience has influence on his videos
• Doesnt link lyrics visuals
Chris Cunningham:
• Perfectionist
• Fast editing
• Concept based unrealistic story lines
• Videos are dark and mysterious
• Childhood memorys influence videos
Advantages of conventionalvideos (disadvantages of unconventional videos):
Memorable
Gives artist an interlectual sense
Artist can have a niche audience
Abstracts to life
Disadvantages of conventional videos (advantages of unconventional videos):
Limited target audience
No relationship built with atirst and audience
Lose fans
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TEACHER COMMENT: Does the genre of music you have chosen enable you to create an alternative video and draw on the work of Gondry and Cunningham? Aim to adress this in your planning
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